“Cold as the Rockies!” This One Of A Kind retirement gift was created for Chromatic Technologies, Inc.’s Chief Marketing Officer, one of the masterminds behind the thermochromic technology of the Coors Light can. The art features a variety of products to show the amazing temperature/sunlight effects on their packaging – technology that is not just for fun, but has also proven quite useful for packaging of food and medication as well. Products are silhouetted to create the illusion of 3-dimensionality, including before-and-after images of a Coors Light can, Mini Wheats box, and Smirnoff Red, White & Berry bottle.
To see the 3-dimensionality of the art up close, check out the CTI video!
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