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Florida Realtors Celebrates 100 Years of Being “The Voice for Real Estate in Florida”



By , March 29th, 2016

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Florida Realtors®, The Voice for Real Estate in Florida®, unveiled One Of A Kind 3-dimensional art by Lawrence Romorini at their Great American Realtors Days and Mid-Winter business meetings to launch the organization’s centennial year. Themed “The Sun and the Sea”, this 100th anniversary art contains scores of miniaturized photos, publications, logos, brochures and tools of the profession to showcase Florida Realtors® first century. The retrospective will travel again in August to display at Florida Realtors®’ annual meeting.

The stunning design features a sunburst of brass rays emanating from Florida’s state seal, framed by aquamarine waves, symbolizing the elements that make the Sunshine State internationally famous. Realtors®’ collage reflects their role as the voice for real estate in Florida, a proud legacy that has helped shape Florida’s growth over the past century.

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Featured at the top of the sunburst, is an inscription that captures the spirit of the organization and its members:

It’s the best place to be
during a hard rain, a dark night
or a hot summer day.
It’s where you sleep the best,
eat the most and laugh the loudest.
It’s Home.
And whether it’s a sprawling estate,
waterfront condo or modest bungalow,
it’s the place where you dream.
No one knows better
than the Realtors® of Florida.
For 100 years, we’ve been
making dreams come true…
for families and businesses.

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The 100th anniversary art is designed as an expression of Florida Realtors® history, leadership, accomplishments, advocacy and services to its members. For almost a year, One Of A Kind has partnered with Florida Realtors®’ dedicated staff to showcase their story in an extraordinary, meaningful way. Their enthusiasm and ideas were especially inspiring for the artist! After the art was installed in Florida Realtors®’ headquarters, Lawrence Romorini and Donna Rome were able to visit while they were in Orlando to thank the team in person and to see the art in their beautiful lobby—a real highlight of the project.

At the bottom two corners are 3-dimensional models of Florida Realtors®’ first Tallahassee building on the left and the association’s current headquarters in Orlando on the right. Other 3D provide a fascinating texture, including oranges, a miniature vintage car, early mobile phone, lock-box, house keys, ‘Sold’ sign and iPad to a kitschy temperature gauge, flanked by a flamingo.

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A century of Presidential leaders are honored with portraits bordering the art. A timeline of milestones underscores Florida Realtors® ability to shape public policy and its positive impact the businesses of their members. Many member services that Florida Realtors® provides in advancing the profession are shown, including technical support, education, legal services, among others. The list of Charters celebrates the more than 140,000 members of Florida Realtors®, the largest trade association in the state.

After the unveiling of the art, Florida Realtors® created a Thank you video that captures the responses of their leadership and members. You can watch it on YouTube.

To see more examples of Association Artwork, visit our Online Portfolio.


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